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  1. Europe
  2. WPN Store Policies
  3. WPN Digital Marketing Assets (DMAs)

WPN Digital Marketing Assets (DMAs)

  • Should I use WPN DMAs near age-gated or otherwise adult content or merchandise in my store?
  • If I’m unsure whether a particular WPN DMA usage is acceptable, who should I contact?
  • If I’d like to use Wizards of the Coast’s intellectual property/imagery that is not provided on the WPN to promote my products and events, who can I request permission from?
  • Am I allowed to use Wizards of the Coast’s intellectual property/imagery that is not provided on the WPN Marketing Materials page for advertisements, promotions, or décor?
  • Can I use WPN DMAs to create shopping bags or other point of sale packaging?
  • If I use WPN DMAs to create advertising materials such as posters, can I give those away once I am done with them?
  • Can I use WPN DMAs to create merchandise for the purpose of WPN event prizing or as a participation incentive (trophies, playmats, sleeves, etc.)?
  • Can I use WPN DMAs in my window displays or on exterior store signage?
  • Can I use WPN DMAs to create permanent décor fixtures (murals, window wraps, floor graphics, etc.) for my store?
  • Can I edit out parts of the image in a WPN DMA?
  • Can I add information such as pricing and event details to my advertisements that use WPN DMAs?
  • Can I combine WPN DMAs with other brands or IPs in my advertisements, décor or promotions? For example, could I create a montage display that included multiple brands?
  • Where can I find the official WPN DMAs policy?

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